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	Emer'gen-C Alacer Corporation 2.5 Million samples were distributed during a national sampling tour travelling in an "Ener'gize America" theme-wrapped van with matching trailer and exhibit booth. The tour attended and sponsored events including the Pilot Pen Tennis Tournament (CT), Lance Armstrong Race For The Roses (TX), Race For The Cure (LA), National Cycling Championship (NY), fairs, college football games, Major League Baseball games, triathlons and other highly visible venues. Sampling was also conducted at numerous health clubs, movie theaters, street fairs, and other high-traffic areas by local guerilla street teams trained by Estey-Hoover's tour supervisors.
	Sona Med Spa For two consecutive years, Sona sponsored a major country music festival, The Country Music "BASH", at the Verizon Wireless Amphitheater featuring Brooks & Dunn, Big & Rich, Kid Rock, Reba McIntire and other stars. Sona's exhibit booth hosted radio DJ celebrities and offered "Smooth & Sexy" t-shirts and temporary tattoos as event prizes…and more. Campaign elements included banners, radio spots, TV commercials; and Sona videos and brand name were shown on the large "jumbotron" screens during and between acts.
	Reliefband Woodside Biomedical (Abbott Labs) To promote this anti-nausea device, many sea-related promotions, including the Newport/Ensenada International Yacht Race, were conducted. Booths, banners, press boats, sampling, start and finish VIP events and other activities were conducted at the U.S. start and the Mexico finish areas.
	La Paz Party Mixes Many in-store and on-location promotions are conducted for this longtime client. Among them: sponsorship of the Women's Pro Beach Volleyball series, Kenny Bernstein drag racing team, lobster festival, music festivals, travel sweepstakes and more. Radio, TV, outdoor, newspapers, magazines, large inflatable's, shelf-talkers and on-product advertising supported the promotion campaigns.
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